Where in the World is Swiss Miss?

I was at the grocery store the other day selecting some hot chocolate when I noticed something about my favorite brand - Swiss Miss. The "Swiss Miss" lady with blonde hair, braids, blue dress and a big smile is gone! Remember her?




Here she is!!




But when I was at the store, and searched the ConAgra website (the distributor), the box looked like this.




See.....similar typeface. The cup and mountains are still there, but she's gone!!!



She's not on ANY of the boxes! Not sugar free, not marshmallow lovers, not chocolate marshmallow lovers, nothing. Where did she go? Did she go back to Switzerland? When did they remove her? And why would I even care?

There is something comforting about a cup of hot chocolate/cocoa. It brings back memories of childhood, cold winter days, sledding and sitting by the fireplace. Even now, I rely on it during a workday to warm me up or to satisfy a chocolate fix. I liked the Swiss Miss lady. She looked content. She looked happy. I would be happy, too, if I were plastered all over a hot cocoa box.

I know she really didn't do much. She didn't make that funny laugh like the Pillsbury dough boy or flutter around like that bee for Honey Nut Cheerios. She didn't "Ho, Ho, Ho" like the Green Giant or look cuddly like the "Snuggle" fabric softener teddy bear. But still...it was comforting. Maybe ConAgra is trying to re brand the product or change the image? It sounds like Swiss Miss smashes all the other hot chocolate competition out there, so why change a good thing?
Oh well.